As a Franchise Operations Director (FOD) you will work directly with franchisees and are responsible for promoting brand standards, and maintaining the integrity of the brand. A FOD guides and assists franchise partners with operational expertise to maximize profitability, quality, and guest satisfaction. You will assist the growth of Red Roof by providing franchisees ongoing support and training and actively reinforces PIP requirements, strategic revenue management, and is sales focused. As a FOD you will prepare and track action plans to meet brand standard deadlines.
This opening is for the territory covering the Northeastern US.
Duties and Responsibilities
· Coordinates support for franchise partners with Design and Construction for PIP support.
· Orchestrates inn openings, property transfers, and ownership changes with existing and new franchisees including, but not limited to, pre-opening visit, MIG (Move In Guide) completion, PIP (Property Improvement Plan) requirements, and Shift 4 contract.
· Networks franchise partners with approved FF&E, soft goods, signage, and photography vendors.
· Works closely with other departments (i.e. distribution services, legal, training, revenue management, sales, and marketing, etc.) to provide operational support for franchise partners.
· Reviews inn level rate strategies, marketing strategies, and quality/service standards to ensure the inn meets brand goals.
· Coordinates and conducts conference calls, meetings, and training sessions as required.
· Promotes growth, upholds brand standards, policies, and procedures, and implements brand initiatives.
· Acts as trainer and coach for franchisees in the area of customer service and guest relations, i.e. (Market Metrix), TripAdvisor, and INNcompass.
· Promotes company programs including, but not limited to, REDvenue Optimizer, RediSales Force, and Call Forwarding.
· Tracks and maintains regional data including, but not limited to, completion of PIP phases, brand-compliant standards, and OTA participation.
· Facilitates brand website compliance, changes, and requests.
· Analyzes financial reports of the franchise operations department including, but not limited to, STR, PACE, and Early Bird Reports.
· Determines short and long-term planning and assessing of quality matrixes to ensure quality standards are met.
· Communicates franchise agreement amendment requests to SVP for review/approval.
· Assists Accounting department with the collection of outstanding invoices.
· Sets goals, monitors work and evaluates results to ensure that departmental and organizational objectives and operating requirements are met and in line with the needs and mission of the organization.
· Ensures franchise partners, FAC members, owners, and operators’ business support needs are met.
· Nurtures relationships between franchise partners and operations team members to meet brand goals, strategies, and initiatives.
· Attends hospitality conventions including, but not limited to, AAHOA meetings, AAHOA town halls, grand openings, tradeshows, brand conferences, and regional meetings as needed or requested.
· Meets budget/expense goals and codes expenses accurately and timely.
· Completes a minimum of 2 property visits per year and submits written FVR (Franchise Visitation Report) to SVP.
· Conducts at least 1 GuestRedi inspection per property each year and submits inspection report to SVP. Inns not meeting brand standard quality or service goals may require additional visits per year.
· Facilitates inn tours with SVP and/or other members of senior management as requested. Completes inn tour binders with comprehensive inn data for review by SVP/senior management.
· Assists fellow RVPs/FODs as the need arises with inn openings, transfers, and other assigned duties.
· Performs other duties as assigned.
Qualifications
· Bachelor’s degree in a related field or equivalent work experience.
· 5 years of hospitality hotel operations experience with a proven track record.
· Hotel franchise operations experience preferred.
· Goal-oriented and self-motivated individual with excellent relationship-building skills.
· Ability to work with different cultural backgrounds.
· Home-based position requiring 90% travel. Relocation may be required.
· Availability on nights, weekends, and holidays to serve the needs of franchise partners and the needs of the business organization.
· International travel as directed.
· Analytical and critical thinking skills with an advanced understanding of cash flow and profitability.
· Ability to evaluate and make recommendations based on market supply and demand characteristics.
· Ability to effectively multi-task and operate with little or no supervision.
· Ability to lead and motivate others with different levels of skills sets, experience, and cultural differences to achieve brand goals.
· Excellent verbal and written communication, presentation, and reporting skills.
· Computer literate and proficient in Microsoft Office.
