Application Deadline: 30 June 2025
Department: 02. Corporate HQ
Location: New York City, New York
Compensation: $170,000 - $237,000 / year
Description
The Senior Vice President, Marketing and Communications (SVP) will lead JED's efforts to enhance its brand, reputation, and visibility while driving awareness and demand for its programs. Reporting to the CEO, this executive will oversee the strategic direction and execution of program marketing, enterprise communications and media relations, and editorial to support JED's mission. They will ensure consistent, clear, and impactful marketing and messaging to key audiences, creating demand for JED's programming and reinforcing JED's position as a leader in youth mental health and suicide prevention. The SVP will work closely with the Advancement and Community Engagement team to support fundraising and donor engagement through compelling storytelling and high-quality communications.
Key Responsibilities
Strategic Leadership
- Develop and implement a comprehensive marketing and communications strategy to create demand for JED's programming, raise awareness for JED, and to inspire potential donors to select JED as a charitable organization for their generosity.
- Ensure JED's messaging and content remains clear, consistent, and impactful across all channels and to all stakeholders.
- Serve as a thought leader in marketing and communications, advising senior leadership on best practices and innovative approaches.
- Manage the department as a responsive service function to program areas and development, ensuring seamless collaboration while maintaining distinct responsibilities from JED's programmatic and advisory functions.
- Leverage data and insights to refine strategies, measure impact, and optimize decisions based on performance metrics, trends, and organizational goals.
Brand and Reputation Management
- Oversee and maintain JED's brand identity, ensuring brand integrity and consistency across all communications.
- Develop strategies to enhance JED's reputation and visibility among key stakeholders, including media, partners, donors, and the public.
- Provide oversight of design and creative, ensuring high-quality, cohesive visuals that align with JED's mission and resonate with key audiences.
- Partner with the People and Equity team to refine and develop the employer brand in an effort to support recruitment efforts, positioning JED as an employer of choice.
- Monitor media coverage and public perception, managing crisis communications and reputation risk when necessary.
Marketing and Demand Generation
- Design and execute marketing campaigns to increase awareness and drive engagement with JED's programs and initiatives, including JED's school-based programs, community-based organizations, advocacy and policy, and youth and entertainment/media engagement initiatives.
- Lead promotional efforts to support fundraising and donor engagement strategies.
- Utilize market research and data analytics to optimize marketing strategies and outreach efforts.
- Manage donated and paid media opportunities.
Public/Media Relations
- Oversee public relations strategy to elevate JED's visibility and credibility in national, regional, and sector-specific media.
- Cultivate and maintain strong relationships with key journalists, media outlets, and influencers in the mental health, education, and nonprofit sectors.
- Support senior leaders in preparing for media engagements, interviews, and speaking opportunities.
- Proactively identify media opportunities aligned with JED's priorities, campaigns, and key moments throughout the year.
- Lead response strategy for crisis communications and reputation management in collaboration with executive leadership.
- Track and analyze media coverage to assess performance and guide future PR strategy.
Editorial Oversight
- Develop and enforce editorial standards and processes to ensure timeliness, accuracy, and alignment with brand voice, mission, and messaging across all content.
- Supervise editorial planning and content calendar, coordinating with internal teams to align editorial efforts with key campaigns, initiatives, and organizational priorities.
- Guide and support all editorial content in collaboration with internal teams, including reports, press releases, newsletters, and thought leadership pieces, while ensuring editorial quality, consistency, and intended impact.
- Ensure alignment of messaging across all communication channels, serving as a strategic and hands-on collaborator to maintain coherence and effectiveness in content delivery.
Digital Presence and Social Media
- Lead JED's digital marketing strategy, including website management, SEO, email marketing, and social media engagement.
- Ensure JED's digital platforms effectively communicate its mission, initiatives, and impact.
- Implement and optimize SEO best practices across digital content, ensuring discoverability, engagement, and alignment with audience search behavior while maintaining editorial integrity.
- Utilize social media to enhance engagement with key audiences, driving awareness and action.
Team and Budget Management
- Lead and develop a high-performing marketing and communications team.
- Manage vendor relationships, contractors and tools for the department.
- Manage departmental budgets, ensuring efficient and effective resource allocation.
- Foster a culture of collaboration, innovation, and accountability within the team.
- Foster a culture of cross-functional collaboration to ensure alignment across departments.
Skills, Knowledge & Expertise
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience; advanced degree a plus.
- 10+ years of senior leadership experience in marketing and communications, preferably in the nonprofit, education, or healthcare sectors.
- Proven success in brand management, demand generation, and digital marketing.
- Strong experience in public relations and crisis communications.
- Proven track record of successfully evolving and expanding brand presence across multiple channels and audiences, particularly within mission-driven or nonprofit organizations.
- Expertise in developing and executing multi-channel marketing campaigns.
- Excellent leadership and team management skills, with the ability to inspire and develop a high-performing team.
- Strong analytical skills with the ability to use data to inform decision-making.
- Exceptional written and verbal communication skills.
- Passion for JED's mission and a commitment to advancing youth mental health.
Key Distinctions
- This role does not oversee JED's programmatic and advisory functions related to media and entertainment partnerships, influencer engagement, or youth mental health behavior change strategies.
- The Marketing and Communications department serves as an essential strategic service function to program areas and development, ensuring alignment in messaging but maintaining distinct objectives.
Success Metrics
Key performance indicators will be developed in collaboration with the CEO and may include:
- Increased awareness about and demand for JED's programs and services among key audiences.
- Increased awareness and positive audience sentiment about JED.
- Growth in digital engagement (website traffic, social media, email performance).
- Successful execution of integrated campaigns that drive program engagement and donor interest.
- Expanded earned media coverage and visibility in key channels.
- Strong brand consistency and message alignment across all platforms.
- Improved SEO performance and overall digital impact.
- Compelling storytelling that supports programmatic and fundraising goals.
- High internal satisfaction with marketing and communications support.
- Effective budget management and vendor performance.
- Development and retention of a high-performing, collaborative team.
Job Benefits
Physical Requirements:
- Prolonged periods of sitting and working on a computer, including typing, viewing screens, and engaging in virtual meetings.
- Frequent phone, email, and video conferencing communication require clear speech, active listening, and visual acuity.
- Occasional standing, walking, and lifting up to 25 pounds for conference booth setup, promotional materials, or event-related tasks.
- Flexibility to adjust to different work environments, including home offices, shared workspaces, and on-site event locations.
Pay Ranges:
The range listed on this job posting is based on JED's compensation posting ranges. Salaries may be higher or lower depending on experience and geographic location. Additionally, you will be eligible to participate in our company's equity program, plus our robust medical, dental, vision, retirement, mental health, and other benefits offered to permanent benefit eligible employees.
Location/Travel Information:
Please note that this position is largely HYBRID and based out of the NYS Tri-State Area Only. The role will require retreat/business meetings at JED's central office in NYC or other locations as designated by JED leadership. Additional travel may be required.
Work Authorization
All applicants must be legally authorized to work in the United States. JED does not provide employment visa sponsorship at this time.
Reasonable Accommodations StatementWe are committed to providing an inclusive and accessible hiring process for all candidates. If you require a reasonable accommodation to participate in the application or interview process, please let us know by responding to the confirmation emails you receive from us when you apply or schedule an interview. We will work with you to meet your needs in accordance with applicable laws.
Equal Employment Opportunity ("EEO") Statement
JED is committed to fostering a diverse and inclusive workplace that values collaboration and creativity. We are proud to be an Equal Opportunity Employer, and we do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, disability, or any other protected characteristic in accordance with applicable state, federal, and local laws. We welcome and encourage individuals from all backgrounds to apply and contribute to our mission of protecting emotional health and preventing suicide.
