Role - Research Manager, Client Services, North America (New York)
Location - New York
Type - Hybrid Working
Package - $120,000 base salary plus up to 20% annual bonus
My client is an AI-driven ad technology company that empowers modern marketers to measure the impact of their creatives and build stronger campaigns. Founded in 2015 to address the need for better creative pre-testing in the digital world, they continuously innovate to help brands predict and enhance their advertising performance.
Their products and services evaluate ad effectiveness in context before campaigns go live, enabling brands to optimize their creative and media strategies. Independently validated to drive ROI. They bring together expertise in market research, branding, media strategy, data science, and software engineering.
The Role
Reporting to the North America (NA) Director of Client Services, this position follows a hybrid work model and is largely a strategic client-facing role. Employees are expected to be on-site in New York City (either in-office or at client sites) three days per week; the specific in-office days may be adjusted based on client/team needs.
In this role, along with managing a team of analysts, you will be instrumental in driving company growth by understanding client needs, building strong relationships, and delivering high-quality quantitative and qualitative research. Your insights will shape clients' creative and media strategies, helping them optimize their advertising impact.
Research is primarily quantitative, with some qualitative elements:
- Designing experiments to isolate and measure incremental impact of advertisements.
- Writing and commissioning surveys to gather meaningful consumer insights.
- Managing survey recruitment and assessing data quality to ensure representative, reliable samples.
- Applying statistical techniques such as hypothesis testing.
- Adapting the methodology for early-stage concept testing, including storyboards, messages, manifestos, and unfinished assets.
- Conducting consumer sentiment analysis using social insight tools, NLP, and open-ended survey responses.
Your research will directly inform creative development, media planning, and campaign optimization for our marketing clients.
Responsibilities
- Drive business growth by identifying new opportunities, developing materials, and participating in pitches.
- Understand client needs by meeting with them, defining research objectives, and commissioning structured research projects.
- Select and recommend research tools and methodologies, securing buy-in from both internal and external stakeholders.
- Manage research execution to ensure high-quality deliverables that provide deeper insights beyond the client’s initial request.
- Deliver strategic recommendations that influence future marketing and creative decisions.
- Communicate findings effectively through clear, well-structured reports and compelling data visualizations.
- Ensure quality control as an Account Manager by taking responsibility for team outputs, conducting spot-checks, and enforcing best practices across teams and regions.
- Champion continuous improvement by recommending process enhancements, technology upgrades, and best practices to enhance the impact of Client Services.
Requirements
- 5+ years of experience in an analytically driven marketing role with direct client responsibility.
- A degree in a field that demonstrates strong communication and analytical skills (e.g., applied quantitative fields, social sciences, psychology, or communication).
- Proven track record of driving revenue growth by pitching to new clients and expanding existing accounts.
- Strong relationship-building skills, with a natural curiosity about new people, companies, industries, and technologies.
- Confident presenter who enjoys delivering research findings in a clear, compelling way. Able to distill complex data into meaningful insights that resonate with clients.
- Exceptional analytical skills, with the ability to identify key business questions, design effective surveys, analyze data, draw conclusions, and develop actionable recommendations.
- Demonstrated experience in managing and mentoring team members, and/or leading research projects from planning to execution.
You’ll stand out if you have
- Fluency in brand, digital marketing, and measurement terminology.
- A passion for great advertising that fosters lasting relationships between brands and consumers, and an understanding of how research and insights drive that impact.
- A strong interest in AI and its evolving role in marketing research.
- Experience with social analytics tools.
- Proficiency in statistical techniques, data management platforms, and tools such as R, Python, or SQL.
Package
- Fixed salary of $120,000 per annum benchmarked against industry standard
- Company bonus scheme up to 20% ( depending on performance )
- Hybrid work model (minimum of three in-office days per week)
- 401(k) employer matching up to 6%
- Health insurance
- Life Insurance, Long Term and Short Term Disability Insurance
- 15 paid (includes vacation and personal days) + 11 bank holidays per year
- 5 paid sick leave days
Please note that at this time, we are unable to provide visa sponsorship or support visa applications.
