The Importance of this Role
We are seeking a results-driven, customer-obsessed Vice President of Marketing to lead and scale our omni-channel marketing efforts, with a primary focus on email, lifecycle, and digital performance marketing. This leader will play a pivotal role in shaping the company's growth trajectory, owning our B2B2C marketing engine end-to-end—from strategy and planning to execution and optimization.
You'll oversee a dynamic team and collaborate closely with Product, Operations, Data, and Partnership teams to drive measurable results through highly personalized, segmented, and scalable marketing programs.
Responsibilities
- Own the marketing strategy and execution for all B2B marketing and B2B2C campaigns across email, digital, customer lifecycle, and CRM.
- Oversee the customer journey across channels, ensuring consistency, personalization, and performance optimization.
- Lead and grow a high-performing marketing team, fostering a data-driven, test-and-learn culture.
- Drive lifecycle marketing initiatives that increase activation, retention, and cross-sell opportunities.
- Partner with Product and Data teams to build robust segmentation and targeting strategies.
- Develop marketing plans tailored to our partner channels and work closely with external partners to optimize our marketing efforts.
- Establish KPIs, dashboards, and regular reporting cadences for visibility across marketing performance.
- Shape brand voice and positioning, ensuring consistency across touchpoints while driving relevance in partner-driven funnels.
Requirements
- 7+ years of experience in growth or digital marketing, with at least 4+ in leadership roles.
- Proven track record in B2B2C or partner-driven environments.
- Deep expertise in email marketing, lifecycle marketing, CRM platforms, and performance marketing. Experience owning enterprise B2B and brand Marketing is a plus.
- Highly analytical and metrics-oriented with a passion for customer behavior and experimentation.
- Strong leadership skills with experience scaling and mentoring marketing teams.
- Ability to move seamlessly between strategic thinking and hands-on execution.
Bonus Points
- Experience in highly regulated or complex industries (insurance, fintech, healthtech)
How Matic stands out
- Career advancement - we have a culture that focuses on internal promotion and career growth.
- You have an ownership stake - all Maticians receive Matic stock options.
- Unlimited Paid Time Off.
- Company covered Health, Dental & Vision insurance for each Matician ($0 out of your paycheck for benefits), plus HSA with employer contribution.
- 401(k) Retirement Plan.
- Continuing education, licensing and professional development paid for by Matic.
- A TRUE team culture - One team, one dream is our company motto and while we are working hard to simplify the world of insurance, we never forget to play hard as well - we pride ourselves on frequent team events like happy hours, game nights, volleyball/kickball teams, etc!
- Modern office environment (that's CDC compliant!) - we have a trendy HQ in the heart of German Village in downtown Columbus with awesome amenities including ping pong tables, coffee/espresso bar, flavored water bar (sparkling or still, your choice!).
About Matic
Matic is a startup with ample opportunities for growth. Since 2014, Matic has changed the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. Today, Matic's digital insurance marketplace has over 50 A-rated home and auto carriers, as well as distribution partners in industries ranging from mortgage origination and servicing to banking, auto financing, and much more.
We hire rock stars who are passionate about owning their work and are obsessed with finding a better way. Working at Matic means working collaboratively towards one common goal; we are one team with one dream. We have a fast-paced culture that is driven by quality, transparency, and of course fun.
Applicants must be currently authorized to work in the United States on a full-time basis now and in the future. This position does not offer sponsorship.
