About the Company:
Victoria Beckham Beauty is built on the promise of high-performance beauty through Victoria’s own discerning designer eye.
Launched in September 2019, it is a digital-first, clean, and cruelty-free beauty brand designed to elevate your beauty routine. The brand is a highly-edited collection of clean, inclusive skincare and makeup whilst building towards the entry into new beauty categories. Created for those seeking a simplified selection of clinically-validated, highly effective products in a refined luxurious experience, each product and touchpoint is an authentic extension of Victoria’s real-life discoveries and lifestyle.
The award-winning formulas are guaranteed to deliver on the promise of Luxury Performance, Clean Beauty. Based in NYC, it operates as a Global Organization in partnership alongside the Victoria Beckham fashion label, based in London.
Responsibilities:
- Lead the development and execution of CRM campaigns, including email and SMS, from briefing to deployment with the support of CRM agency.
- Work with our freelance Copywriter to develop content concepts for CRM communications.
- Maintain and optimize the customer contact capture and generation strategy to support list growth and customer engagement with the support of CRM agency.
- Optimize engagement and performance for both campaign and lifestyle CRM strategy through iterative testing and targeted segmentation.
- Collaborate with cross-functional teams to align CRM strategies with overarching business goals.
- Maintain the balance of the email and SMS campaign marketing calendar with lifecycle launches and enhancements, ensuring the investments of resources mirror the impact of the work.
- Monitor and analyze CRM performance against channel and business goals, track key metrics, and generate actionable insights to assess effectiveness and drive continuous improvement.
- As needed, support briefing site content updates, ensuring CRM content, linking strategies, and the overall experience are aligned.
- Support in the re-launch of our Loyalty and Subscription programs, helping to develop and execute strategy for these key retention areas.
- Quantitative CRM KPIs to be agreed upon with the manager.
- Implementation of new lifecycle flows.
- 2+ Tests per month.
- Improve lifecycle revenue contribution.
Required Skills:
- 2+ years of CRM or lifecycle marketing experience, preferably at a DTC brand (beauty/ fashion brands is a plus).
- Must have deep experience with email and SMS platforms – Klaviyo and Attentive are strongly preferred. Experience with Shopify is encouraged but not required.
- Analytical with strong familiarity/understanding of retention performance metrics.
- Proven experience in segmentation, A/B testing methodology, and ability to cull out actionable insights from various data sets & sources.
- Strong project management skills and unparalleled attention to detail with a proven track record in leading multiple projects successfully across various teams.
- Positive, highly motivated self-starter & team-player who enjoys working in a fast-paced, sometimes ambiguous environment
At Victoria Beckham Beauty, we are committed to fostering an inclusive and diverse workplace. We are an equal-opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. We encourage candidates of all backgrounds and experiences to apply.
This is an exciting opportunity to be part of a brand that is redefining luxury beauty. If you or someone in your network would be a great fit, please reach out or apply today.
