Introduction
EX NIHILO is redefining luxury perfumery with an unwavering commitment to innovation, craftsmanship, and storytelling. As one of the fastest-growing fragrance houses in the luxury market, we have captivated a global audience of fragrance connoisseurs, trendsetters, and luxury enthusiasts with our meticulously crafted scents, made from the finest ingredients and designed to evoke emotion, sophistication, and modern elegance.
With a rapidly expanding presence in high-end department stores such as Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Bergdorf Goodman, and Nordstrom, high-end boutiques, and exclusive retail spaces, we are looking for a dynamic and strategic Retail Marketing Manager to drive our brand’s growth, elevate our retail partnerships, and create immersive, high-impact marketing campaigns. This is an exciting opportunity to join a disruptive luxury brand, shaping the future of prestige fragrance while working alongside industry leaders and creative visionaries.
Key Responsibilities:
- Retail Marketing Strategy: Develop and implement marketing strategies tailored to luxury retail partners, ensuring brand alignment and maximizing consumer engagement.
- Retail Partnerships: Build and maintain strong relationships with key stakeholders at luxury department stores to secure prime marketing opportunities and exclusive collaborations.
- In-Store Activations & Events: Conceptualize and execute high-impact in-store activations, VIP client events, and experiential marketing initiatives to drive traffic and sales.
- Digital & Omni-Channel Integration: Work closely with retail partners and the brand community manager to optimize digital marketing, e-commerce collaborations, and social media campaigns to support in-store performance and brand awareness.
- Product Launches: Lead marketing efforts for new product launches within luxury retailers, ensuring impactful storytelling, merchandising, and promotional activities.
- Performance Analysis: Monitor and analyze marketing campaign performance, sales data, and customer insights to optimize future strategies and drive ROI.
- Training & Brand Ambassadorship: Partner with sales teams and beauty advisors to ensure a strong understanding of brand messaging and marketing initiatives.
Qualifications & Experience:
- 3+ years of marketing experience in the beauty and fragrance industry, preferably within luxury brands.
- Proven track record working with major U.S. luxury department stores (Neiman Marcus, Saks, Bloomingdale’s, Nordstrom, Bergdorf Goodman, etc.).
- Strong understanding of luxury retail dynamics, shopper behavior, and premium customer experiences.
- Expertise in retail marketing, brand partnerships, in-store activations, and event planning.
- Experience with omnichannel marketing, including digital, social media, and CRM strategies.
- Excellent negotiation, communication, and relationship-building skills.
- Ability to analyze sales and marketing performance metrics to inform strategic decisions.
- Passion for luxury beauty, fragrance, and premium retail experiences.
Why Join Us?
- Work with one of the fastest-growing fragrance houses in the luxury market
- Collaborate with top luxury retailers to create extraordinary shopping experiences.
- Be part of an innovative, dynamic team passionate about luxury marketing and brand storytelling.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their experience in luxury retail marketing to marine.roland@ex-nihilo-paris.com
Location: New York or Los Angeles
