About the Role
We’re seeking a Creative Director who thrives at the intersection of design and strategy — someone who can shape the future of our brand through clean, purposeful, and scalable creative direction. This person will be a strategic thought partner to the marketing team, owning the visual identity of the company while supporting broader creative initiatives across the organization.
You’ll be leading the development of reusable, design-forward templates, guiding the look and feel of digital and print assets, and helping us make bold design decisions that set our brand apart.
Key Responsibilities
- Lead Creative Direction: Guide the company’s visual identity and branding strategy, ensuring consistency and cohesion across all channels and departments.
- Support Marketing Efforts: Collaborate with marketing to develop scalable creative systems that align with campaign goals and messaging.
- Design with Purpose: Deliver clean, pixel-perfect design templates and assets for both digital and print. Think systems over one-offs.
- Bring Ideas to Life: Create or oversee the design of logos, icons, layouts, typography, direct mail pieces, credit cards, and digital experiences.
- Drive Brand Strategy: Influence how the brand shows up in the world—without relying on words—through expert use of visual storytelling.
- Maintain Excellence: Uphold design standards and documentation, and contribute to a scalable design system that empowers other teams.
- Collaborate Cross-Functionally: Work closely with stakeholders across teams to align creative vision with company objectives.
- Champion Clean Design: Use white space and typographic hierarchy effectively. Guide creative teams in staying current, modern, and technically sharp.
Must-Have Qualifications
- 7+ years in design or creative leadership roles, with a strong foundation in both digital and print
- Proven brand leadership experience — you’ve led or influenced brand direction at a high level
- Expert in Figma and modern collaborative design tools
- Strong understanding of typography, layout, white space, and scalable design systems
- Comfortable creating reusable templates and assets that can evolve with business needs
- Experience designing for both digital flexibility (e.g., websites, ads, animations) and print precision (e.g., mailers, packaging)
- Technically minded with attention to detail and big-picture thinking
- Agile, flexible, and able to pivot based on stakeholder feedback and business priorities
- Outstanding portfolio demonstrating clean, system-based work, especially with a 40–60+ year-old demographic focus
Nice to Haves
- Background in financial services or a similarly regulated industry
- Experience with motion design, PPT design, or web animations
- Comfort designing in data-driven environments
- Understanding of open-source design methodologies
