OUR COMPANY
Starwood Hotels management company operates upscale, lifestyle, and luxury 1 Hotels, Baccarat Hotels, Treehouse Hotels and SH Collection properties. Every day, over 2,000+ team members work together in synergy to create impactful memories by offering an unrivalled level of service and create a sense of feeling at home for our guests at our hotels.
Our success is driven by our passionate, skillful team members who embody the Starwood Hotels core values; we share a common goal to protect our earth, and to love the people who inhabit it. Our mission to find talent is simple. We seek to hire thoughtful, caring, and forward-thinking people who will inspire, collaborate, and strive to achieve our fundamental cause – do all the good we can.
Starwood Hotels is seeking a highly strategic and results-driven Assistant Director, Retail to lead the growth, performance, and marketing of our retail business across Starwood Hotels—both in-property and online. This role is responsible for driving retail sales, marketing campaign management, merchandising, eCommerce strategy, and inventory optimization to ensure a seamless and revenue-generating retail experience.
The ideal candidate has a strong background in luxury retail, hospitality, eCommerce, growth marketing, and merchandising, with the ability to develop and execute high-impact strategies that elevate the retail experience, engage guests, and drive profitability. This role requires an entrepreneurial mindset, deep analytical skills, and the ability to manage multiple cross-functional teams across properties and corporate headquarters.
Key Responsibilities
Retail Business Strategy & Performance
- Oversee the retail business across all properties and online, ensuring alignment with brand vision and revenue goals.
- Develop and execute strategies to increase sales and profitability, leveraging consumer insights, pricing strategies, and promotional tactics.
- Track retail business performance, measuring key performance indicators (KPIs), analyzing sales data, and identifying growth opportunities.
- Lead inventory planning, curation, and categorization across property retail and eCommerce, ensuring the right product mix for each market.
- Streamline inventory management across all locations, reducing waste, optimizing sell-through, and ensuring operational efficiency.
- Develop a discounts and promotions strategy, aligning with key shopping periods, brand campaigns, and seasonal activations.
- Approve property-specific merchandise, ensuring it resonates with the guest demographic and enhances the retail experience.
Growth Marketing & Campaign Management
- Lead retail marketing strategy and execution, ensuring multi-channel campaign integration across digital, in-store, email, and paid media.
- Oversee eCommerce growth marketing, including performance marketing, retargeting, and SEO to drive online sales and engagement.
- Work closely with the brand and communications teams to develop compelling storytelling, product launches, and influencer collaborations.
- Drive guest engagement through targeted retail promotions, pop-ups, limited-edition collections, and exclusive member offerings.
- Leverage guest insights and purchasing behavior to refine CRM and loyalty strategies, maximizing retention and repeat purchases.
- Oversee photo shoots and creative direction for retail assets across eCommerce and on-property marketing materials.
Merchandising & Product Development
- Plan and curate exclusive product collections, ensuring alignment with brand identity.
- Develop in-store merchandising guidelines, ensuring visually compelling displays that drive conversion.
- Monitor consumer demand and market trends, ensuring best-selling items remain stocked while introducing new, high-performing products.
- Manage inventory forecasting, tracking stock levels, and submitting detailed inventory reports.
- Optimize store layouts and product placement to enhance the guest experience and maximize revenue.
eCommerce & Operational Excellence
- Oversee the eCommerce platform, ensuring a seamless, premium digital shopping experience.
- Manage third-party logistics (3PL) partnerships and supply chain logistics, ensuring timely fulfillment and quality control.
- Work closely with on-property teams to align retail and hotel operations, ensuring efficient stock management and staffing.
- Ensure operational excellence, from inventory tracking to POS system optimizations, reducing friction in the purchasing process.
Leadership & Cross-Functional Collaboration
- Lead and inspire a team of retail, merchandising, and operations professionals across all properties.
- Partner with property-level teams to develop localized retail assortments that reflect regional guest preferences.
- Collaborate with sustainability and design teams to ensure all retail offerings align with SH Hotels & Resorts’ eco-conscious values.
- Work closely with finance and revenue teams to develop retail forecasting models and performance dashboards.
Qualifications & Skills
- 5+ years of experience in retail strategy, growth marketing, product development, or luxury hospitality retail.
- Proven track record of managing retail campaigns, driving sales growth, and executing brand-aligned retail initiatives.
- Strong background in merchandising, inventory management, and eCommerce growth marketing.
- Expertise in CRM, digital marketing, SEO, paid media, and social commerce to drive revenue.
- Experience with eCommerce platforms, 3PL logistics, and omnichannel retail strategies.
- Strong leadership, collaboration, and communication skills, with a passion for luxury, sustainability, and innovation.
- Ability to analyze financial performance, track KPIs, and develop data-driven business decisions.
- Experience managing teams across multiple locations, ensuring consistency while allowing for localized strategies.
Why Join Us?
At Starwood Hotels, we believe in creating exceptional, purpose-driven retail experiences that merge sustainability, design, and luxury. Our retail strategy is a natural extension of our brand vision, connecting guests to thoughtfully curated, high-quality products that reflect their stay. This role offers a unique opportunity to shape the future of luxury hospitality retail, driving growth, innovation, and brand storytelling across 1 Hotels, Treehouse Hotels, and Baccarat Hotels.
