Bigger Better Future
Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.
Your Mission:
The Assistant Consumer Insights Manager will play a crucial role in analyzing consumer feedback, deriving actionable insights, and recommending strategies to improve customer satisfaction, product offerings, and overall customer experience. Reporting to the Global Director, Consumer Insights & Analytics, this role will have a hand in all aspects of research management, including project management, execution, and recommendation shaping to inform consumer-led, data-driven decisions for the organization based on experience-driven consumer feedback. The Assistant Consumer Insights Manager will have a primary focus on managing and driving our Voice of the Guest program. Secondary to Voice of the Guest, primary and secondary research management for projects that support business strategies to improve the guest experience. This role requires strong analytical skills, attention to detail, and the ability to translate data into business strategies. Candidates must have a keen view of the external environment, including general trends impacting the business, consumer behavior, and competitive activity.
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How You’ll Make an Impact:
- Consumer Feedback Analysis: Collect and analyze customer feedback from various channels (e.g., surveys, reviews, social media, call centers) to identify trends, patterns, and pain points.
- Insight Generation: Translate customer data into actionable insights that drive improvements in product development, marketing strategies, and customer service.
- Reporting & Presentations: Develop clear, concise reports and presentations that communicate insights and recommendations to senior management and key stakeholders.
- Cross-Functional Collaboration: Work closely with product development, marketing, customer service, and other departments to ensure feedback is integrated into decision-making and continuous improvement processes.
- Recommendation Development: Develop and present strategic recommendations based on consumer feedback to enhance customer satisfaction and loyalty.
- Feedback Systems Optimization: Continuously improve consumer feedback systems and processes to ensure the collection of high-quality and representative data.
- Trend Analysis: Stay informed about industry trends, consumer behavior shifts, and competitor feedback practices to ensure the business is aligned with best practices.
- Survey Design: Assist in designing customer surveys, questionnaires, and feedback tools that elicit valuable insights.
- Key Metrics & KPIs: Establish and track key performance indicators (KPIs) related to consumer satisfaction, feedback response rates, and recommendation implementation.
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Who You Are:
- Bachelor’s degree in Market Research, Marketing, Psychology, Statistics, Consumer Behavior, Business Analytics, or related field.
- Minimum of 1-3 years’ experience in consumer research, including various methodologies, sensory research, survey design, consumer and competitive research, prior experience with testing questions, analysis, and reporting.
- Excellent analytical skills with a high degree of comfort and dexterity in Excel and an ability to compile, analyze, summarize, and present data to others.
- Effective written & verbal communication skills.
- Possess the highest integrity and ethical standards.
- Demonstrates strong initiative and self-motivation.
Preferred Skills, Knowledge and Abilities
- Strong analytical and problem-solving skills, with experience in data interpretation and statistical analysis.
- Excellent analytical skills with a high degree of comfort and dexterity in Excel and an ability to compile, analyze, summarize, and present data to others.
- Familiarity with consumer feedback platforms, CRM tools, and survey software (e.g., Qualtrics, SurveyMonkey, etc.).
- Experience with other analytical tools, such as SPSS.
- Excellent communication skills, with the ability to convey complex insights to non-technical stakeholders.
- Excellent organizational skills, with the ability to handle multiple tasks and meet deadlines.
- A solid understanding of consumer behavior and experience with customer journey analysis.
- Possess the highest integrity and ethical standards.
- Demonstrates strong initiative and self-motivation.
- Collaborative team player who thrives in cross-functional environments.
